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  • Freak Show Winery Review: Michael David’s Most Outrageous Brand

Wine manufacturers are beginning to realize that creative branding is important to reach customers, and the bottle is where it all starts. For example, if you visit your local wine shop, you’ll see numerous labels on Michael David Winery’s freak show wines. These labels have different themes and are inspired by tourist attractions such as circus and Barnum.

The Freak show wine series is all about brand interaction, and once you purchase the wine, you will then be asked to download an App. This app has several face filters, and it will allow you to become one of Freakshow’s characters. People love the Freakshow wine series, which is why the brand has such a strong social media presence.

Freak Show Winery Review

Guide for Freak Show Winery

The Winery

The winery that manufactures the Freak show wine was founded by Michael and David Phillips, who are brothers. The siblings come from a family of grape growers and are now starting to bring their children into the wine business. The winery was founded in 1984; it is in Lodi, California, and sits on a land that spans 650 acres.

To ensure that the wine business is carried forward by future generations of the family, strict rules ensure the winery’s sustainability. The quality of water and soil is carefully analyzed and monitored to ensure the resources are pure. The winery also has its very own ecosystem as the owners encourage biodiversity in the winery, and keep owls, that help control the pest.

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The Phillip brothers still own the winery, and the business is thriving, as it has undergone a brand expansion. Now the winery produces five different collections of wine:

  • Seven Deadly Zins
  • Freakshow
  • Inkblot
  • Earthquake
  • Petite Petit

Michael David has taken control of a large portion of the wine market in California, and the most popular wine in that region is Seven Deadly Zins and it is the most sought-after Zinfandel in the United States.

California Wines

California Wines

California is the capital of new-world wines. It has the perfect climate, and the ocean breeze provides a perfect setting for wineries. Many wines such as Pinot Noir and Chardonnay are manufactured in California.  The Michael David vinery is in the Inland Valley in California, an agricultural region.

The Inland valley produces more than 8 % of the total crops of the country and offers the perfect climate for wineries. The growing season is dry, and the winters are usually wet, which allows the soil to be mineral-rich, which offers perfect conditions for wines such as Zinfandel, Merlot, Chardonnay, and Cabernet.

The Freakshow Wines

The Freakshow wines first arrived in the market in 2012 and have seen a steady growth, as the total number of cases has risen from 5000 to well over 230,000. The brand now has strong recognition due to its bold flavor and attractive packaging. In addition, the release of Freakshow Maskerade, a face filter, has also increased the popularity of Michael David winery.

The first Freakshow wine introduced to the market was Cabernet Sauvignon, and even today, it is among the popular wines in the collection. Over the years, the Freakshow brand has expanded and now produces various varieties of one.

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Cabernet Sauvignon 2017

Cabernet Sauvignon

One of the most popular wines in the Freakshow collection, Cabernet Sauvignon is medium-bodied; it contains raspberry and pepper notes. The best thing to do is to let the bottle age; the flavor and the taste will get richer with time.

The bottle also has an interesting aging process; in French oak, the bottle-aged 40 % in 13 months, whereas in normal oak, it aged 60 % in 13 months; this happens because there is a strong mix of vanilla, spice, and oak in the finish that gives the wine a long-lasting flavor. Try to pair this wine with salty cheese, truffle risotto and mushrooms.

Zinfandel 2017


The Michael David winery started as a stronghold for Zinfandel wine, with their collection of Seven Deadly Zins. The Zin in the Freakshow collection has an unmatched flavor, and it is a mix of oak and vanilla spiciness.

The wine is bodied with smooth tannins; it has a jam-like fruit taste and contains high content of alcohol. Pair this wine with funky cheese, braised short ribs and pasta Bolognese.

Red Blend 2016

California is famous for red blends, and while they have been criticized for lacking flavor, red blends are more popular among winemakers than any other variety of wine. Most winemakers want to give the wine a rich flavor and create a signature bottle. The Freakshow red blend contains different wines such as Malbec, Syrah, and Merlot.

Petite Petit 2017

This wine is of a bold red variety, and it contains different wines such as Petit Syrah and Petit Verdot. This bottle of wine is rich in flavor and contains flavors from different fruits such as raspberry and plum. The finishing of this wine has an aroma of vanilla and is a popular wine among customers.

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Freak Show Review: A Review of Michael David’s Most Outrageous Brand Pros and Cons


This Freakshow collection by Michael David is popular and contains high-quality varieties of wine. This collection gives plenty of options to the average customer, whereas wine enthusiasts will be impressed with the richness and flavor of all the wines in the collection. This wine collection may not be cheap, but it is having a moderate and fair price.

If you are someone who enjoys red blends, then this wine collection is for you. Even if you are not familiar with California wines, you will not be disappointed by the flavor and taste of the wine. Fans of Michael David will enjoy the Freakshow collection and the Maskerade app.


One thing that needs to be kept in mind is the flavor. Unlike other wines, this Freakshow collection contains wines that have a strong and bold flavor. So, if you are interested in light or mellow flavored wines, this collection is not for you.

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